The competition between tourist destinations and its influence upon the tourism development level of the county-seat cities of the North-East Development Region

Ana-Maria Opria, Mihai Bulai

Abstract


The need to identify the tourism development level of a destination lies in the desire to become aware of its position in the evolutionary stage and to determine the aspects to be exploited in order to increase its performance. The model of the tourism area lifecycle developed by Butler supports this idea. However, there are difficulties in correctly assessing the stage of evolution in the comparative analysis of several destinations characterized by different economic development levels, despite the similar tourist potential. The paper aims to determine a method of assessing the current life cycle of the 6 analysed destinations on the basis of synthetic indicators, as well as assessing the extent to which the potential competition between the 6 destinations considered may be a factor of influence on the life cycle stage. The result of the study highlights the ability of competition to represent an impulsive advancement factor to a higher level of development. However, the level of competition between the 6 analyzed cities is not strong enough to influence the life cycle of the destinations under the conditions of an early stage of their tourist development. It has been distinguished three levels of competition between the 6 tourist destinations, which have proved to have a different impact on their position as a stage of the life cycle. Also, as a final result, the positioning of the 6 destinations in the corresponding stages of Butler's model is noted, having considered a series of  performance indicators as a reference point.


Keywords


life cycle stage, competition levels, tourist destinations, tourism and economic performance indicators, Butler's model, hierarchical ascending classification

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DOI: http://dx.doi.org/10.15551/scigeo.v63i1.383

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